Twenty years in the design and communications industry - time enough to collect and share a few works that I am proud of
Hans - Werner Mueller Executive Creative Director
our office is an open plan space that hosts workstations, a library and small meeting room facility, as well as a patio area that allows small lunches / coffee breaks during meetings. The executive office space is on the upper level. Further more we have an outdoor pantry that serves team members as a lunch venue. It is located between the office building and a groundfloor photostudio facility.
DAPPER GENERAL APPAREL CO.,LTD clothing and accessories for men and women. Magazine advertising / catalogs / instore communication / web design
DAPPER launches 2-3 IMC campaigns yearly. dapper.com
DGA is one of Thailand’s longest established brands emerging from traditional tailoring to quickly make its mark in the fashion industry. HWM produces communication campaigns for the three brands. DP men’s DP women’s and DP footwear. Each collection has its own theme and inspiration which the communication reflects.
“Our collections became alive by your impeccable art direction and our customers eagerly await every season to witness what DAPPER has to offer through your eyes.”Sirithip Sirpaisal,
BUSINESS DEVELOPMENT - DAPPER
The relationship with DAPPER dates back over 2 decades. We have witnessed Hans’s unmatched energy & contribution in elevating DAPPER brands to reach beyond the highest standards and quality that the DAPPER name has come to be identified with today.Parmonthip Sirpaisal,
WICKED is an all-day-dining venue located in the popular Siam Square area in the heart of Bangkok.
The space offers a fresh and open full of light atmosphere during the day that invites guests to have a meal, and linger for reading, or working while having a cup of coffee or tow pieces of cake.
The design concept is playing withe the double meaning of the word ‘wicked’.
A little develish and so, so, so good when refering to food and desserts.
We’ve created a space that is easy to come back to anytime any day. The mix between a french bistro and an american dinner results in a contemporary place where today’s lifestyle of working, socializing and sharing is perfectly integrated.
Denim coaster / next picture apron uniform
One of the signature dishes
Chicken noodles in paper wrap
The city of light is filled with inspiration. I lived in France for 8 years which shaped me tremendously, both as a person and a professional.
Outdoor multimedia wall / web film / TV tie-in dapper.com
A fascinating place where so much co-exists; the old and the new, the stylish and the mundane, all of it surrounded by a special Northern magic.
A one room concept with distinct living aspects; sleeping, bathing, cooking, relaxing and working. The different areas are shared but still separated from each other providing a sense of zoning. The unifying element is the full use of natural light and the seamless floor treatments throughout the space. The loose furniture principle allows for further explorations.
Re-branding of LIFESTYLE & TRAVEL MAGAZINE. AP / ME EDITION and contribution as travel writer lifestyleandtravel.com
This project involved creating a design framework for the in-house team to draw upon - from a toolbox of colors, selection of fonts and graphic properties, all the way through to textures that allow a consistent design output throughout the magazine and communication beyond. The extended template work that was created facilitated faster turn around times for the tight deadlines that desktop publishing is known for. Special attention went into the photography guidelines since there were cultural considerations to be addressed for the Middle East Edition.
The challenge for JP was to create a campaign for a well established brand that was fresh and category breaking. A total of three campaigns are featured here that draw inspiration from the collections under the overarching theme of the CONVERSE SPIRIT.
Working with HWM always starts with a great concept, intense production process, and ends with stunning images. I have done some of my best campaign work together with Hans and without a doubt, I always think that our collaborations create breathtaking results.Oh Sirangkul,
Private Residence in Bkk ; three storey home with integrated office.
Open Plan Concept : curtains are used as mainly section dividers and 60% of walls are glass. Large terrace spaces merge the indoor and outdoor together into one spatial experience.
A remarkable collaboration between two very talented people with a shared passion for cooking and respect for traditional techniques and classic ingredients. HWM was involved in the concept development and art direction as well as the layout, printing and distribution.
DAPPER BUSINESS LABEL launch print ads / outdoor billboards / in-store communication / online dapper.com
The launch of DAPPER BL was an extensive campaign to reconnect with the origins of the brand and its heritage of creating fine tailored clothing. The concept needed to embody quality craftmanship and at the same time be fashionable in a classic manner.
DEGREE communications agency 500sqm home - office concept with library and recreational space degreebkk.com
Providing people that work in communications with an opportunity to interact with each other was the inspiration for this wide open space. Natural light and communal tables made it possible to see each other and yet provide for areas to withdraw and recharge.
L8 is a wonderful example of Bangkok’s mid-century architecture which now has been revitalized for a contemporary living. www.l8residence.com
The low rise building has been restored to its former glory and improved upon today’s tenants. A total of 8 units each under the umbrella of L8 city living, but with individual interior touches.
WORLDMADE launch materials for JWT - worldmade jwtbkk.com
This project was to launch a new philosophy for JWT globally. The fact that the company has such an extensive network around the world and that people should and are able to tap into this network for information and ideas was the guiding principle for the design. The campaign logo incorporates Oriental and Roman typefaces with a handwritten script to reflect the human element. Various materials were developed to introduce staff to this idea of worldmade.
TINKBY online idea generating and idea management tool propellerfish.com
A digital HWM project which focussed on UX design.
One of the most notable developments on Koh Kood to start construction is the mixed-use property ilabay. Hotel and private residences set on one of the remaining treasure lagoons of the Andaman Sea. We developed a range of sales and pre-launch materials under the idea of ‘With Mindfulness we live’ including a short film that captures the pace and lifestyle of the locals.
Fashion Magazine Editorial
DM - VITAMINS vitaminsconsulting.com
A sugar candy vitamin to be given to clients and partners as a New Year gift.
DP has been awarded Superbrand status for several years and has been named one of the most influential Thai brands.
DGA SURREAL collections print ads / in-store communication / online / catalog dapper.com
This is one of the most outstanding productions for DP. All elements in the sets are 100% real and were captured in the actual environment. There has been minimal post-production to make color corrections and some retouching, but no post/composition has been applied. It was also one of the most extensive media placements by DP in recent years with three consecutive double page spreads in print media.
Holding onto anger is like drinking poison and expecting the other person to die Buddha
Telling the story of a brand and a place in pictures was a very exciting goal. So much had to be said and so much did not need to be mentioned because the images did all the speaking. It is a project one does not often come across, allowing you to exercise a rare creative freedom and expression that is not framed by corporate guidelines and templates. It was a colloboration of talent between the photographer, the writer and HWM. The book concept from beginning to end was supervised by HWM and it is still to date one of the most treasured works in the portfolio.
PHOLFOODMAFIA.COM, TV program website pholfoodmafia.com
shopping bag design
PHOLFOODMAFIA.COM, TV program is a bi-weekly television program that combines cooking and lifestyle. pholfoodmafia.com
A Master Piece : all elements in this project came together in such a way as they rarely do. The concept of the food, the photographic expression all the way through to the writing and art direction truly created magic. Even on the set and with every new picture taken, it felt like something very special. Concept and idea by HWM. Layout and printing supervision all the way to publishing are by HWM as well.
Identity design for hair salon
Considered a very modern cookbook that features simple recipes with a very minimal approach to food styling; white seamless backgrounds with hardly any utensils or other props.
FREELAND - NGO Identity design and communication / print ads / OOH / online freeland.org
This rebranding project included all possible materials needed for the re-naming of the organisation. Since the initial exercise and its implimentation HWM has supported several awareness campaigns for FREELAND.
iTHINK campaign - FREELAND / print ads / OOH / exhibition design / online ithink-now.org
The latest awareness campaign ITHINK has a simple idea; people change their behavior and habits when they start to think there will be a tangible benefit for doing so. The trigger often is a opinion leader that gets people to think and take action. The campaign has been rolled out in a total of 3 countries so far. Thailand - China - Viertnam with another 4 countires in 2014.
VEGAN RESTAURANT Los Angeles / California - USA - identity work and interior www.vestation.com
The identity development of any restaurant has to be closely linked to the person or group of people that are the visionaries. Ve-station is a project that has a clear vision of bringing Asian-based cuisine into the context of vegan food.
DJAN'S Thai Restaurant Seattle / Washington - USA - identity work and interior djans.com
Thai food has become increasingly popular around the world. However, the results are often very cliched portraits of Thailand, similar to consumer expectations of a “Chinese Restaurant”. We wanted to challenge this approach and create a very contemporary, simple atmosphere with a warm Oriental flavor.
Hans's creativity & vision helps us to communicate the essence of our brands clearly & tastefully to our guests & clients alike.
He captures & personifies the soul of our brands bringing them to life in just one glance - truly amazing.Anchalika Kijkanakorn, Managing Director
Hotel Management Company AHMS identity work ahmshotels.com
AHMS has a very diverse portfolio of properties, each of them with its own unique personality and expression. The common denominator in the design approach for these different identities is QUALITY. All designs and communications need to reflect a high standard of quality, either in the imagery or UX online.
NU SWISS created and distributed by PENDURA pendurathailand.com
NU SWISS is the debut product of a former supplier of raw materials for skincare cosmetics.
Spring and Summer restaurants are located in the heart of Sukhumvit area stretching over 2 rai of grounds serving modern Asian cuisine and mostly chocolate deserts.
Both houses that are sharing the compound are full restored structures one from the late 50s and the second estimated to be built in the late 70s. It is a very popular hang out for all types of people providing a multitude of expeiences, from indoor dining to drinks on a large open lawn space.
The Executive meeting facility at summer
The former dessert café called summer has found a new home, partnering with the Jam Factory in Bangkok and their extension of the current property launching and all dining venue called the Summerhouse Project. This is a new platform to showcase some of the finest creations in the world of desserts. www.facebook.com/TheNeverEndingSummer
SPRING EPICUREAN MARKET, was a fresh market that attracted people living in the Sukhumvit area as well as travelers.
Set in the center of a very busy and dense concrete jungle this oasis with a lush green lawn and beautiful old trees was the home to an average of 30-35 Artisans, showcasing their creations once monthly.
The atmosphere was relaxed and full of joy and laughter with the many children that came to spend a Sunday morning, hungry for popsicles and playing games in the garden.
The market supported good foods and everything community driven staying true to being the ‘only’ market in Bangkok that was purely food focused. It also can pride itself in acting as a seed market, where many successful vendors debuted and found a first audience for their ideas and food products.
We are so lucky to have been part of this amazing venture, creating it, curating it as well as organizing and hosting it - THANKS SO MUCH !
Concept development and art direction as well as food styling for a monthly food column. An ongoing project spanning over 6 years.
ZIEMANN BREWERY SUPPLIES web design
WILD HONEY - All day breakfast / Singapore identity design wildhoney.com.sg
One of Singapore’s best and favorite restaurants. Featured here is the first branch and some of the packaging design and collaterals, as well as a recent project of limited edition napkin designs.
Personal Photography Images from Sweden / Germany / Japan
TCC’S ANNUAL CALENDAR FOR 2016 featuring SIMPLY GOOD FOOD, ranges from typical Thai dishes all the way to innovative Pan – Asian cuisine. The calendar is mostly for export partners and potentials so the Thai values and vibrancy was very essential to this project.
THAI UNION FASTENERS identity design thaiunionfasteners.com
A complete re-branding project that included everything from logo designs to brochure development, product catalogs, on-premise signs, all the way to the online experience.
Happy 3 is a medium size hotel in the center of Bangkok, catering to a new generation of travelers and city explorers.
HWM developed a full identity system for the brand including ATL advertising templates and a photography library.
Easy like Sunday Morning
Applications below : staff manual, all purpose sticker for packaging, menu, catalog / brochure, greeting card, environmental graphics.
HAPPY 3, room interior concept full of light, bright and soft inviting colors.
Natural, warm, comforting clean lines. Simple textures plain but elegant.
Happy 3 identity design happy3.co.th
Balance @ JWT
Planning product JWT
JWT global re-branding
HATS CONSULTING and Research company - identity work 4sq.com/cNkaWs
More Than I can Bear Exhibition design including collaterols, e.g. invitation cards, posters and flyers. Merchandising items such as a gift card collection box, notebooks, t-shirts and exhibition furniture, lighting design and post sales service materials.
THE WATER GIANTS global NGO working in child injury prevention particularly child drowning.
Each character was created in a specific country: Thailand, Indonesia, China, Japan and the Philippines. watergiants.org
The organisation conducts most of its activities in SEA countries where the No.1 killer of children is still drowning. The network however, has far reaching networks abroad. Water Giants was staged as a musical in the UK. Communication materials developed were brochures, posters and giveaways.