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Central Embassy

Bangkok's highest anticipated new shopping experience, aiming to elevate the consumer experiences to a luxury and uniqueness that has global standard. The ideas for the visual communication and identity came from the consumer insight that the target of ‘global citizens’ is not looking for more expensive things or even the latest of the latest, but much rather for experiences that they can appreciate and that linger in one's memory.

Creative Idea : The State of Appreciation.

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