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Premium tier collections from one the most prominent glassware producers in SEA. The objective is to develop fine wine glasses that use top of the line technology and craftsmanship with expertise ranging from German designers to Hong Kong Sommeliers and communicate this outstanding quality to a B2B owners and end consumers. Full range communication, including catalog, magazine advertising, POSM, packaging and trade show materials were developed.

Creative Idea : The Crystal of Modern Asia.

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